Voice and messaging

Proposed

How does AKRIBIS sound, and what may it claim?

Already settled

AKRIBIS One's lines: "Sinergizando conocimiento y tecnología" and "Nueve especializaciones. Un equipo."
Addressing the reader: usted, impersonal by default. Decided by Demian Montes de Oca, 2026-10-06.
Claims: for now only what can be verified with documentation or provider information is stated. Decided by Demian Montes de Oca, 2026-10-06.
A partner's text: what is copied verbatim from a partner (Vaisala) and attributed is exempt from the voice and claims rules, which govern AKRIBIS's own words; naming and every other rule still apply. The package draws it inside data-source="partner" (ADR-0038). Decided by Demian Montes de Oca, 2026-10-07.

Specification

AKRIBIS One's lines in English and Portuguese (proposed, 2026-10-05): "Synergising knowledge and technology" and "Nine specialisations. One team."; "Sinergizando conhecimento e tecnologia" and "Nove especializações. Uma equipe.". A literal translation: One's verb is "synergise" in the three languages (unit register); British spelling and Brazilian Portuguese, like the rest of the site. They live in the register (lines) and each site shows its language's pair.
Addressing the reader: impersonal by default. Buttons as plain verbs ("Request a quote"), the rest in the third person or the first person plural. When the reader must be addressed: usted in Spanish, você in Portuguese, you in English. Never voseo or tú: voseo reads as local outside Argentina and tú as informal; usted is the B2B norm across the region and in Spain. akribis.info today mixes the two almost half and half.
Languages: Río de la Plata Spanish is the source text; Portuguese is Brazilian and English international with British spelling. Portuguese and English are adaptations a native speaker writes or reviews with the glossary; nothing machine-translated is published without that review.
Register: precision before effect; short sentences, one idea each; exact technical terms; one thing, one name; no urgency, superlatives or promises; numbers, dates and units through Intl and the SI. The seven principles are in voice.json.
Claims: only what can be verified with documentation is stated, AKRIBIS's own (a certificate, a contract, a register, an audit) or the provider's published information for what concerns its product. Every claim of scope, quantity, accreditation, legal status, performance or client sits in the voice.json register with its source, status (current, in progress, no source) and date; without a record it is not published. Recognition, accreditation and certification are different: AKRIMET holds OAA Level I Recognition (RE-016) with ISO/IEC 17025 accreditation in progress, and the checker refuses "17025 vigente", "accredited laboratory" and their equivalents. Clients only with written permission; never comparisons with competitors.
Glossary and calls to action: one term per language for each concept (measurement, calibration, traceability, measurement uncertainty, monitoring…) with the words it replaces, and eight canonical calls to action in the three languages. Names, standards and technical acronyms are never translated.
The endorsement in English and Portuguese, "A unit of AKRIBIS One" and "Uma unidade da AKRIBIS One", and AKRIBIS One's lines in both languages stand as proposed in the register.
The check: standards.yaml lists, per language, the voseo and tú forms and the inflated phrases, and the claim wordings that say more than the credential in force; the checker reads every page's visible text and fails the build on one.

To re-reason

Quality to confirm each entry of the claims register against its document, and to record the missing ones (countries, number of clients, lead times).
Native review of the Portuguese and English texts, and whether any market needs its own adaptation (Spain, for example).
Whether akribis.info's "Expertise" exception survives its rebuild.

Evidence to audit

communications-platforms · Branding/brand-architecture.md (settled source)
AKRIBIS-Group/design@main · brand/decisions/10-voice.md
Websites/akribis_info · CLAUDE.md, docs/02-decisiones-cerradas.md
Websites/akribis_info · src/: 71 voseo forms and 70 usted forms; 185 infinitive CTAs
Websites/akribis_info · CLAUDE.md (2026-08-04): AKRIMET Reconocimiento OAA Nivel I (RE-016); ISO/IEC 17025 en trámite
Websites/akiot_es · CLAUDE.md: "IRAM-ISO/IEC 17025 vigente" (contradicts the above)
Websites/akribis_one · commits af30a57, 8c3c6a1, fb4767a: claims withdrawn at Quality's request

Delivers

voice.json: the address, the principles, the claims policy and register, the calls to action and the glossary
and the checker's voice and claims rules.

Depends on

Needed by

4.6 Social media

Decision

Figures

Addressing the reader
Language	Variant	When addressed	Note
ES	`es-AR`	usted	Río de la Plata Spanish as the source; neither voseo nor tú, which read as local or informal across the rest of the region and in Spain.
EN	`en-GB`	you	International English with British spelling, like the rest of the brand; short sentences, no idioms.
PT	`pt-BR`	você	Brazilian Portuguese; "você" when the reader must be addressed; never "tu" or "o senhor".

precisePrecision before effect. Every sentence says something that can be checked: what is measured, with what uncertainty, under which standard, in what time.
plainShort sentences that start with the verb or the subject; one idea per sentence. Exact technical terms, explained the first time when the reader may not know them.
impersonalImpersonal by default: buttons as plain verbs ("Request a quote"), the rest in the third person or the first person plural ("we calibrate"). When the reader must be addressed, you.
one-labelOne thing, one name: the same term in the menu, the heading, the card and the footer, and the glossary's term in each language.
calmNo urgency, superlatives or promises. No "revolutionary", "next level", "world-class" or "ultimate solution": the list the checker refuses is in standards.yaml.
numbersNumbers, dates and units through Intl in the page's language (ADR-0025): decimal point in English, SI units after a thin space ("25 °C", "±0.1 %"), ranges with an en dash ("2–8 °C").
adaptedSpanish is the source text. Portuguese and English are adaptations, not literal translations: a native speaker writes or reviews them with the glossary; no machine translation is published without that review.

Calls to action
	ES	EN	PT
`quote`	Solicitar cotización	Request a quote	Solicitar cotação
`specialist`	Hablar con un especialista	Talk to a specialist	Falar com um especialista
`contact`	Contactar	Contact us	Entrar em contato
`datasheet`	Descargar ficha técnica	Download the datasheet	Baixar ficha técnica
`all`	Ver todo	See all	Ver tudo
`more`	Ver detalles	See details	Ver detalhes
`send`	Enviar	Send	Enviar
`site`	Ir al sitio	Go to the site	Ir para o site

The voice as data (ADR-0033): impersonal by default, and usted, você or you only when the reader must be addressed; the principles the brand writes by; the canonical calls to action in the three languages. The checker refuses voseo, tú and the inflated phrases standards.yaml lists.

ES	EN	PT	Instead of
medición	measurement	medição	ES: mensuraPT: mensuração
calibración	calibration	calibração	ES: calibrado (sustantivo)PT: aferição
trazabilidad	traceability	rastreabilidade
incertidumbre de medición	measurement uncertainty	incerteza de medição	ES: margen de errorEN: margin of errorPT: margem de erro
calificación	qualification	qualificação	ES: cualificación
validación	validation	validação
mapeo térmico	thermal mapping	mapeamento térmico	ES: mapeado térmico
monitoreo	monitoring	monitoramento	ES: monitorizaciónPT: monitorização
cadena de frío	cold chain	cadeia de frio
área limpia	cleanroom	área limpa	ES: sala blancaPT: sala branca
buenas prácticas de fabricación (BPF/GMP)	good manufacturing practice (GMP)	boas práticas de fabricação (BPF)
instrumento	instrument	instrumento	ES: aparato, dispositivo (para un instrumento)EN: device (for an instrument)
especialista	specialist	especialista	ES: asesor comercialEN: sales rep
cotización	quote	cotação	ES: presupuestoPT: orçamento
ficha técnica	datasheet	ficha técnica	ES: datasheetPT: datasheet
unidad	unit	unidade	ES: empresa del grupo, divisiónEN: subsidiary, divisionPT: empresa do grupo, divisão

Never translated: AKRIBIS · AKRIBIS Group · AKRIBIS One · AKURALAB · AKUTEMP · AKRIMET · SOLFARMA · AKLEIA · AKZOTEC · SINGULAR4 · AKIoT · ISO/IEC 17025 · ISO 14644 · GMP · GDP · FDA · EMA · ANMAT · OAA · SI · NB-IoT · SCADA · PLC · HMI · HVAC · URS · MKT · IoT · Vaisala

The glossary (ADR-0033): one term per language for each concept, and the words it replaces. Names, standards and technical acronyms are never translated.

Only what can be verified with documentation is stated: AKRIBIS's own (a certificate, a contract, a register, an audit) or the provider's published information (the manufacturer's datasheet, certificate or site) for what concerns its product. Every claim of scope, quantity, accreditation, legal status, performance or client is recorded below with its source, status and date. Without a record it is not published.
Recognition, accreditation and certification are different things. The exact credential is named, with its number and its scope; never a higher one than the one in force.
A client's name, logo or case is published only with written permission, recorded.
A performance figure (accuracy, lead time, number of instruments, countries) is measured or documented, with its source and date. "Leading", "the best", "unique", "100 %" only with an external source; never comparisons with competitors.
A manufacturer's brand (Vaisala, for example) is named as what it is: a manufacturer AKRIBIS represents or integrates, with the relationship on record.

currentakrimet-oaa-recognitionLaboratory with OAA Level I Recognition (RE-016) in calibration of temperature, mass, humidity, pressure and electrical quantities, and in thermal and humidity mapping tests (MKT).Organismo Argentino de Acreditación (OAA), Reconocimiento Nivel I RE-016; recorded in Websites/akribis_info/CLAUDE.md (2026-08-04). To confirm against the document.
in progressakrimet-17025-accreditationISO/IEC 17025 accreditation in progress.Websites/akribis_info/CLAUDE.md (2026-08-04): the ISO/IEC 17025 accreditation is in progress, not in force. Websites/akiot_es/CLAUDE.md still says otherwise and is corrected when the site is rebuilt.
currentakrimet-si-traceabilityCalibrations traceable to the SI within the recognised scope.The recognition RE-016 above, which covers the traceability of the recognised scope.
no sourcegroup-countriesPresence in nine countries.akribis.one states "presencia en nueve países"; no primary source is recorded. Not published until one is.

The claims policy and its register (ADR-0033): each claim with its status and source. A claim without a source is not published; wording that says more than the credential in force fails the build.