1.2
Brand architecture
ProposedHow do AKRIBIS the company, AKRIBIS the unit, the nine units and AKRIBIS One present themselves when they appear together?
Already settled
- AKRIBIS is both the parent brand (the company, at akribis.group) and the instrumentation and equipment unit (at akribis.info).
- AKRIBIS One is a commercial offer that packages the units into one productised solution. It is neither the parent brand nor the corporate entity.
- There are nine business units. Each can still be sold on its own.
- Every unit presents itself as "Una unidad de AKRIBIS One" (ADR-0005).
- The nine units form three categories of three: Product (AKRIBIS, AKURALAB, AKUTEMP), Service (AKRIMET, SOLFARMA, AKLEIA) and Hard Service (AKZOTEC, SINGULAR4, AKIoT). In a 3 × 3 grid the categories are columns; in a circle, the established clockwise order with AKRIBIS at the top centre; in a line, the same cycle opened at AKLEIA (ADR-0010).
To re-reason
- How the line "Una unidad de AKRIBIS One" is drawn, where it appears, and how it reads in Portuguese and English.
- Where the parent brand appears on unit sites and documents (legal footer, copyright, contracts).
- How AKRIBIS the company and AKRIBIS the unit are told apart in the same piece.
Evidence to audit
- Demian, 2026-10-03: category structure and presentation orders (brand manual; circular ecosystem diagram)
- communications-platforms · Branding/brand-architecture.md (settled source)
- AKRIBIS-Group/design@main · brand/decisions/02-architecture-and-naming.md
Delivers
- The architecture and endorsement rules
- and the order of the units.
Decision
Figures
Product
measure
analyse
control
Service
calibrate
validate
regulate
Hard Service
build
model
monitor