AKRIBIS GroupBrand
Identity
2.1

Parent brand

Proposed

What does AKRIBIS the company look like, as distinct from AKRIBIS the instrumentation unit?

Already settled

  • The parent mark is "akribis group", composed from the glyph library with the system's word space (ADR-0011).
  • Its colour is the deep teal: the wheel's teal slot (204°) at L 0.44, #005e65, which coincides with the delivered AKRIBIS teal. The company keeps the colour already recognised; the unit takes the signature tone, step 500 (ADR-0014). Published in colour, ink and white at /marks/akribis-group/.
  • Stacked version: "akribis" over "group", centred, by the same rule as the stacked AKRIBIS One lockup (ADR-0019, amendment). Published in the three colourways; it is the one inside the circle of the black-and-white profile picture.

To re-reason

  • Where it appears: akribis.group, legal documents, contracts, corporate presentations and this site.
  • How it sits next to AKRIBIS One: proposed that they differ by step of the same ramp (800 against 950) and by the ring (ADR-0016); to confirm on real pieces.

Evidence to audit

  • communications-platforms · Branding/akribis-group-logotypes/akribis-logotype-teal.svg
  • communications-platforms · Branding/AI/akribis teal.ai

Delivers

  • The parent mark in every colourway
  • and its usage rules.

Depends on

Needed by

Decision

Figures

AKRIBIS Group
AKRIBIS Group
AKRIBIS Group

AKRIBIS Group

The parent mark: "akribis group" (ADR-0011) in deep teal, ink and white. The deep teal is the company's tone: the wheel's teal slot at L 0.44, which coincides with the delivered AKRIBIS teal (ADR-0014).
Deep teal
Deep teal
Ink
Ink
White · on ink
White · on ink
The parent mark stacked (ADR-0019, amendment): "akribis" over "group", centred, 1.5 x-heights apart baseline to baseline, the same rule as the stacked AKRIBIS One lockup. For narrow spaces and for the circle of the black-and-white profile picture.
AKRIBIS, the unit · step 500
AKRIBIS, the unit · step 500
AKRIBIS Group, the company · step 800
AKRIBIS Group, the company · step 800
AKRIBIS One · step 950 and the spectrum
AKRIBIS One · step 950 and the spectrum
Three marks called AKRIBIS, one hue, three steps of the same ramp: the unit at 500 (the band teal, ADR-0013), the company at 800 (the deep teal, ADR-0014) and AKRIBIS One at 950 (the teal ink, ADR-0016) with the spectrum in its ring.
AKRIBIS GroupAKRIBIS Group · favicon 16AKRIBIS Group · favicon 32AKRIBIS Group · favicon 64site.webmanifest
The parent's icons: "ak" in white on the deep teal, the same letters as the AKRIBIS unit; the tone tells them apart.