AKRIBIS GroupBrand
Applications
4.6

Social media

Proposed

How do the units appear on social media?

Already settled

  • The profile pictures (ADR-0019): each brand's full-bleed tile, the disc in the signature with the two letters fitted by their ink to the safe circle; AKRIBIS One, the ring with its dot; the parent, "ak" in deep teal. For black and white, the whole word in white on ink; AKRIBIS One and the parent stacked. Published per brand at /marks/<id>/<id>-avatar.svg and -avatar-ink.svg, with PNG at 400, 800 and 1200 px.

Specification

  1. The profile picture is square and the platform crops it round: it is the same artwork as the maskable icon, so what holds for one holds for the other. The ground is opaque, in the signature, because platforms flatten transparency unpredictably.
  2. The letters are fitted by their ink, the smallest circle around the outlines, to the 80 % safe circle; one scale for all, set by the widest pair, so all share one x-height (40 % of the square). The centre of the ink's circle, not the box's, goes to the centre.
  3. Black and white: the whole word in white on ink, each fitted to the circle on its own, because the words differ in length; legible from about 80 px. The two-word marks, AKRIBIS One and the parent, are stacked and centred, without the ring.
  4. Upload the 400 px PNG where 400 is asked (LinkedIn, X), the 800 where more is (YouTube, WhatsApp), the 1200 as the master.

To re-reason

  • Which networks each unit uses.
  • Covers.
  • Post templates.
  • The voice on social media.

Evidence to audit

  • brand/evidence/avatar-study.png (brand/src/study-avatar.ts): the One ring as a frame in four colourings (declined), the chosen tile and the black-and-white word, at profile and feed size, on white and on ink

Delivers

  • Profile pictures (delivered)
  • covers and templates per unit.

Depends on

Decision

Figures

AKRIBISAKURALABAKUTEMPAKRIMETSOLFARMAAKLEIAAKZOTECSINGULAR4AKIoTAKRIBIS GroupAKRIBIS One
AKRIBISAKURALABAKUTEMPAKRIMETSOLFARMAAKLEIAAKZOTECSINGULAR4AKIoTAKRIBIS GroupAKRIBIS One
AKRIBISAKURALABAKUTEMPAKRIMETSOLFARMAAKLEIAAKZOTECSINGULAR4AKIoTAKRIBIS GroupAKRIBIS One

For black and white: the whole word in white on ink, each fitted to the circle on its own; the two-word marks, AKRIBIS One and the parent, stacked and centred, without the ring. Legible from about 80 px; below that, the colour one.

AKRIBIS · inkAKURALAB · inkAKUTEMP · inkAKRIMET · inkSOLFARMA · inkAKLEIA · inkAKZOTEC · inkSINGULAR4 · inkAKIoT · inkAKRIBIS Group · inkAKRIBIS One · ink

Cropped round as a platform does: at profile size, at feed size on white and on ink, and the black-and-white version. SVG and PNG at 400, 800 and 1200 px in each brand's downloads.

Profile pictures (ADR-0019): the full-bleed tile is the profile picture. The disc in the signature and, in white, the two letters fitted by their ink to the 80 % safe circle, at one scale for all; AKRIBIS One, the ring with its dot on the teal ink; the parent, "ak" on the deep teal. The One ring as a frame was drawn in four versions and declined: it distracted (ADR-0018, brand/evidence/avatar-study.png).