AKRIBIS GroupBrand
Map

Foundations

What every decision is judged against, who we are and how we speak.

  1. 1.1CriteriaWhat is every brand decision judged against, and in what order?Ratified
  2. 1.2Brand architectureHow do AKRIBIS the company, AKRIBIS the unit, the nine units and AKRIBIS One present themselves when they appear together?Proposed
  3. 1.3NamingHow is each name written, in text, in web addresses, in files and in every language?Proposed
  4. 1.4Unit registerWhat is the single record of each unit that every site and document reads from?Open
  5. 1.5Voice and messagingHow does AKRIBIS sound, and what may it claim?Proposed