AKRIBIS GroupBrand
Identity
2.3

Unit wordmarks

Proposed

Are the nine wordmarks one consistent design, and how are they used?

Already settled

  • The nine wordmarks are one type design, measured letter by letter in the original files. They are composed from one glyph library on a shared grid, with one spacing table (ADR-0008).

Specification

  1. The nine wordmarks are composed from one library of 19 glyphs (a b c e f g i k l m n o p r s t u z 4), drawn on a shared grid: x-height 500, baseline at 750, box 1000. No wordmark is drawn by hand.
  2. Each glyph exists once. Every letter was measured in all nine original files: every occurrence of a letter is the same outline (distance ≤ 0.05 units at scale 1), so the library takes each letter from a file exported at scale 1 and well placed.
  3. Spacing follows one table of side bearings per glyph, fitted on the six originals that agreed with each other (AKRIBIS, AKURALAB, AKUTEMP, AKZOTEC, SOLFARMA, SINGULAR4), except SINGULAR4's i→n and n→g, which sat outside the family's rhythm; glyphs built the same way share bearings (n as m, g as o). AKRIMET, AKLEIA and AKIoT, which were spaced differently, take the table.
  4. Clearspace: half the x-height on all four sides. The files carry it; the "tight" version does not, and exists to align baselines in layout.
  5. Minimum size (proposed): x-height of 10 px on screen and 3 mm in print.
  6. Colourways: ink and white. Each unit's own colour is set with the colour system (2.4), and the on-dark versions with its ramps.
  7. Never: stretch, outline, add effects, change the spacing, set the name in type instead of the wordmark, or use versions older than this one.
  8. Favicons and app icons (ADR-0017): tile in the signature; in white, the mark's letters from the library at its own spacing: "ak" for the ak- units and the parent, "sf" for SOLFARMA, "s4" for SINGULAR4, at one scale on every tile (the widest pair spans 72 %); AKRIBIS One carries the ring (60 % of the tile) and the AKIoT platform its cloud (70 %). Rounded square (radius 22 %) where nothing crops; full-bleed square where the platform masks, its letters fitted by their ink to the 80 % safe circle (ADR-0019), which is also the profile picture. Published with a site.webmanifest per brand; the AKIoT app under /marks/akiot/app/.
  9. A new unit is composed from the same library. Missing letters are drawn to the recorded construction (stem widths, overshoots, terminals) and added to the library with their bearings.

To re-reason

  • AKRIMET: measured, it was never redrawn. Its outlines are the same; it was only exported at 1.19× with a tighter k→r. The composed version still needs a visual check with the unit.
  • SOLFARMA: the two-colour version ("sol" + "farma") has still not been discussed with the unit. The library can compose it in two colours if decided.
  • Minimum sizes and clearspace, to confirm on real pieces.
  • Favicons and icons: confirm the size of the letters and of the ring on real tabs and home screens, and whether a drawn circular version is needed besides the one the platforms crop.

Evidence to audit

  • communications-platforms · Branding/akribis-group-logotypes/ (nine SVG exports), Branding/AI/
  • brand/src/analyse.ts · measured scales 1.0 / 0.8413 (AKRIMET) / 0.75 (AKLEIA) / 0.5763 (AKIoT); outline distance per letter; pair gaps per file
  • brand/evidence/wordmarks-before-after.png
  • communications-platforms · Branding/akribis-group-favicons/ (delivered: «ak», «sf», «s4» in colour on white circles; the AKIoT dashboard's cloud on violet), Branding/akiot-app-icon/ (the cloud, inside the central 56 %)
  • AKRIBIS-Group/design@main · brand/decisions/08-logos.md, brand/scripts/logos.py (normalised by one bbox; superseded)

Delivers

  • Master SVGs in ink
  • white
  • tight and inline; PNG at 512
  • 1024 and 2048 px; the glyph library and the spacing table as data.

Decision

Figures

AKRIBIS GroupAKRIBISAKURALABAKUTEMPAKRIMETSOLFARMAAKLEIAAKZOTECSINGULAR4AKIoTAKRIBIS One
The nine wordmarks composed from the glyph library, on one x-height (red line) and one baseline (blue).
Above, in grey, each original file brought to the same x-height; below, in ink, the wordmark composed from the library. The five that already agreed are reproduced exactly; AKRIMET, AKLEIA and AKIoT take the family's spacing, and SINGULAR4 opens its i→n and n→g pairs to the shared rhythm.
asc 103x 250base 750desc 961
The library: 19 glyphs on the grid (ascender 103, x-height 250, baseline 750, descender 961).
AKRIBIS · colour
AKRIBIS · ink
AKRIBIS · white
AKURALAB · colour
AKURALAB · ink
AKURALAB · white
AKUTEMP · colour
AKUTEMP · ink
AKUTEMP · white
AKRIMET · colour
AKRIMET · ink
AKRIMET · white
SOLFARMA · colour
SOLFARMA · ink
SOLFARMA · white
AKLEIA · colour
AKLEIA · ink
AKLEIA · white
AKZOTEC · colour
AKZOTEC · ink
AKZOTEC · white
SINGULAR4 · colour
SINGULAR4 · ink
SINGULAR4 · white
AKIoT · colour
AKIoT · ink
AKIoT · white
Each unit's colourways: its signature (ADR-0013), ink on white and white on ink.
AKRIBIS GroupAKRIBIS Group · favicon 16AKRIBIS Group · favicon 32AKRIBIS Group · favicon 64site.webmanifest
AKIoTapp · dashboard.akiot.esAKIoT · favicon 16AKIoT · favicon 32AKIoT · favicon 64site.webmanifest
AKRIBIS OneAKRIBIS One · favicon 16AKRIBIS One · favicon 32AKRIBIS One · favicon 64site.webmanifest
Favicons and app icons (ADR-0017): a tile in the brand's signature and, in white, the mark's letters composed from the library at its own spacing: "ak" for the seven ak- units and the parent, "sf" for SOLFARMA, "s4" for SINGULAR4; eight tiles read "ak" and the colour tells them apart, as it does in the tab. AKRIBIS One carries its ring: solid at tab sizes, with the spectrum on the app icons. The AKIoT platform (dashboard.akiot.es) has an icon of its own, the cloud, the one symbol in the family that is not a letter. Two shapes by use: a rounded square where nothing crops the icon (tabs, favicon.svg, 192 and 512) and a full-bleed square where the platform applies its own mask (iOS, Android maskable, profile pictures cropped to circles), its letters fitted by their ink to the 80 % safe circle so they are as large as on the square (ADR-0019). Every brand gets favicon.svg and .ico, the iOS icon, the Android ones and its site.webmanifest.

The SVG masters here. All 429 files (PNG, icons, profile pictures) are listed with their sizes in manifest.json

AKRIBIS Group

AKRIBIS

AKURALAB

AKUTEMP

AKRIMET

SOLFARMA

AKLEIA

AKZOTEC

SINGULAR4

AKIoT

AKRIBIS One

Files generated on every build from the same source as this page. Stable addresses.