AKRIBIS GroupBrand
Map

Identity

Marks, colour, type and imagery. They are decided together, because each depends on the others.

  1. 2.1Parent brandWhat does AKRIBIS the company look like, as distinct from AKRIBIS the instrumentation unit?Proposed
  2. 2.2AKRIBIS One markHow is AKRIBIS One drawn, what colour is it, and how does it endorse the units?Proposed
  3. 2.3Unit wordmarksAre the nine wordmarks one consistent design, and how are they used?Proposed
  4. 2.4ColourWhat colour is each brand, and how does colour behave on screen, in print and in shared contexts?Proposed
  5. 2.5TypographyWhich typefaces does AKRIBIS use, and do all ten brands share them?Proposed
  6. 2.6Unit motifsWhat can each unit express itself with, beyond colour?Open
  7. 2.7ImageryWhat do AKRIBIS images look like? Photography, products, icons and diagrams.Proposed