AKRIBIS GroupBrand
Decisiones

ADR-00132026-10-04Aceptada

Este registro está en inglés (ADR-0001).

Generate the nine signatures from one lightness band on a 12-slot hue wheel

Context and Problem Statement

Three palettes were in circulation (the CSV, the colours inside the logo files, and the 0.2 draft’s optimiser output), picked one by one: lightness ranged from 0.40 to 0.75 in OKLCH, two signatures failed 3:1 on white, and the closest pair sat at ΔE 8.6. Demian set the direction on 3 Oct: coherence above all; AKRIBIS stays teal and AKRIMET orange with the tone free; SOLFARMA stays blue, more loosely; the other six are free; new units must be able to join. ADR-0010 adds a constraint: the ring is nine segments in a fixed order, so adjacent segments must be told apart.

Decision Drivers

Criteria 2 (one coherent, expandable family), 4 (accessibility), 6 (recognition where it exists), 9 (generated and tested) of ADR-0009.

Considered Options

Decision Outcome

Chosen: wheel A; the signature at grid step 500 (L 0.635) with chroma cap 0.20; the text colour at step 600 (L 0.55).

Second amendment, 2026-10-04. On the page the L 0.55 set read numb. The cause was the decision itself: one colour asked to be both a vivid mark and 4.5:1 body text, which no hue can be. The two jobs are now one ramp step apart. The signature (marks, large graphics, UI components) sits at step 500, L 0.635, where every unit reads at least 3:1 on white (minimum 3.23, AKURALAB), the WCAG floor for graphics. Brand-coloured text and controls use step 600, L 0.55, the highest lightness at which every hue reaches 4.5:1, derived by rule. The chroma cap rises from 0.16 to 0.20; uncapped, red and magenta went neon. The table below carries the signature values; the text colours are one step down in each ramp (ADR-0015).

Correction, 2026-10-04. The band was first set at L 0.56 by eye from the study sheets. The ramps’ contrast report then showed AKURALAB at 4.41:1 and AKRIBIS at 4.48:1 on white, under the 4.5:1 text threshold the decision claims. The band is now defined by rule, “the highest lightness, in steps of 0.005, at which every signature reaches 4.5:1 on white”, which gives L 0.55; the colours move by about ΔE 1, below what the eye separates. The table below carries the corrected values.

The resulting signatures, generated by brand/src/palette.ts from brand/units.yaml (hue) and brand/colour.yaml (band):

Unit Hue Signature (step 500) On white
AKRIBIS 204° #009da9 3.28:1
AKURALAB 174° #01a285 3.23:1
AKUTEMP 234° #0096ce 3.36:1
AKRIMET 54° #d26a01 3.62:1
SOLFARMA 264° #4c82ff 3.53:1
AKLEIA 84° #b08201 3.48:1
AKZOTEC 24° #eb484b 3.78:1
SINGULAR4 354° #e04893 3.81:1
AKIoT 294° #946af5 3.72:1

Consequences