Endorse every unit as “Una unidad de AKRIBIS One”

Context and Problem Statement

Every unit site carries a line that ties it to AKRIBIS One. The sites say it three ways today: “Una unidad de AKRIBIS · One”, “Parte de AKRIBIS · One” and “El ecosistema AKRIBIS”. The 0.2 brandbook draft proposed “Parte de AKRIBIS One”. Which line do units carry?

Considered Options

• “Una unidad de AKRIBIS One”
• “Parte de AKRIBIS One”

Decision Outcome

Chosen option: “Una unidad de AKRIBIS One”.

Consequences

• How the line is drawn, where it appears, and how it reads in Portuguese and English are still open, under Brand architecture and Voice.